Two political experts discuss different factors of U.S. presidencies: the election and the administration’s message afterwards.
Standoff: How America Became Ungovernable by
Bill Schneider takes readers into the American voting booth of several hard-fought elections to discuss how voters decide, and why their decisions sometimes seems so impractical. “Standoff is required reading for an understanding of the 2016 election and the political future.”
Presidential Communication and Character: White House News Management from Clinton and Cable to Twitter and Trump by
Stephen J. Farnsworth details the evolution of White House news management over the past twenty years alongside the evolution of American media. In a comparison of the communication strategies of our current president and his three predecessors, Farnsworth demonstrates the struggle that all presidents have in controlling their messages, with extra focus on “the first true Twitter presidency.”
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