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Thursday, October 11 • 12:00pm - 1:15pm
In Businesses We (Don’t) Trust

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Powered by the rise in consumer-driven social media content, corporations struggle to maintain their customers’ trust. Reset: Business and Society in the New Social Landscape by Barie Carmichael and James Rubin traces the global decline of trust in business at the same time that the public’s expectations for its role in society are rising. The authors provide a strategic roadmap for businesses to navigate the new era, rebuild trust, and find their voice. Rubin and Carmichael offer case studies of reputations lost and found, suggesting fundamental strategies to mitigate risk and build the corporate brand. Reset is an essential guide to navigating the pitfalls and taking advantage of the opportunities of the new era.

Authors
avatar for Barie Carmichael

Barie Carmichael

Barie Carmichael is the co-author of Reset with James Rubin, who passed away in 2016.Barie Carmichael is a Batten Fellow at the University of Virginia Darden Graduate School of Business and a senior counselor at the global communications consultancy APCO Worldwide. She has more than... Read More →



Thursday October 11, 2018 12:00pm - 1:15pm
Research Hall, Room 163 10401 York River Rd, Fairfax, VA 22030